Unified profiles
Contact details, loyalty tier, spend history and notes, merged from every source into one record per customer.
NIFU CRM
One customer record,
One customer record,
everyone can trust.
Contact details, consent, purchase history, loyalty tier and every past interaction, in one place your whole team can use, from the floor to the head office.
- Unified profiles
- Consent
- Segments
- Team notes
app.nifu.com/crm/customers
Total customers18,420
New this month+612
Avg. lifetime valueKES 24,800
| Customer | Tier | Last visit | LTV |
|---|---|---|---|
| J. Mwangi | Gold | 2 days ago | KES 42,500 |
| A. Kamau | Silver | 6 days ago | KES 18,200 |
| F. Njeri | Gold | Today | KES 61,900 |
| S. Otieno | Silver | 21 days ago | KES 9,750 |
Why it matters
Stop rebuilding the customer picture in every tool.
Marketing has one list, service has another, and the till has a third. NIFU CRM gives every team the same up-to-date customer record, built automatically from every visit, order and interaction, so nobody works from a guess.
Consent built in
Marketing and communication consent is tracked per customer and respected automatically across every channel.
Segment builder
Build lists by tier, spend, visit recency, location or behaviour, ready to hand to NIFU Marketing.
Team notes & tasks
Log a service recovery, flag a VIP, or assign a follow-up, visible to the whole team instantly.
Built for every team
The same record, used differently by everyone.
Front of house
See a guest's tier and history the moment they walk in, so recognition feels personal, not scripted.
Marketing
Build accurate segments straight from real behaviour, and hand them to NIFU Marketing in one click.
Management
See lifetime value, tier distribution and consent coverage across every location, in one dashboard.
One click deeper
Every customer, fully explained.
Open any record and see not just what a customer bought, but what it means: their lifecycle stage, the signals behind it, and the recommended next step.
NIFU CRM · Customer profile
Faith NjeriGold · Cooling Off
Observed facts
- Visits: 4/month down to 1
- Offers unopened for 3 weeks
- Consent: marketing & SMS
Inferred signals
- Churn risk: high
- Recovery probability: good
- Prefers loyalty rewards
Next-best actionPersonal apology plus a reward on their favourite dish.